Gustavo A Viera Accountants Miami helps build its home city, and its client list
Gustavo A Viera CPA, Accountants Miami, thinks the world of Miami – and it wants the world to know it.
The small Accountants Miami firm has built a strong practice in serving foreign companies that establish operations in the Miami area, and conversely, among U.S. companies looking to expand abroad. And one of the main strategies it has used to promote its International Business Group has been to boost its hometown as a great place for international businesses to enter the U.S. market.
The results are clear, for both Miami and Accountants Miami: Over 5,340 companies from 30 countries contribute close to 50,000 jobs to the local economy, and the Accountants Miami CPA firm serves between 35 and 40 of those, in a practice that contributes almost a fifth of its revenues.
Accountants Miami Growing with City
“It started with one client here in Miami in the early 1980s,” explained managing partner Viera. “That client is fairly well-known in Brazil, and as Miami started to grow and expand, that one client resulted in our Brazilian practice growing substantially in the 1980s.”
Word of mouth and referrals were the main drivers of growth for Accountants Miami CPA firm most of that period. “In the early 2000s, we realized what we had here,” Viera recalled. “We had a strong base, and figured out that it was unique and started to market it. The Brazilian base grew, and the international base grew. Instead of being known as just ‘the Brazilian firm,’ now we’re ‘the Latin American CPA firm,'” with clients from as far afield as Argentina, Spain, Colombia, Chile and Mexico.
One of the keys to its success has been what Viera describes as “leveraging whatever we can do for the city, and leveraging whatever the city’s doing.”
The Accountants Miami CPA firm was also instrumental in creating the Latin American Business Circle of Miami, a group that aims to help bring Latin American businesses to the area and help them make the most of it. “We’re one of three Accountants Miami CPA firm that formed the group . “It just had its 20th anniversary. It meets twice a year here in Miami, spring and fall, and for the past several years, it has drawn crowds of 125, 130 or so folks, a very passionate group of people who love getting together. They enjoy the camaraderie more than anything else.” But they also share best practices and – crucially – talk among themselves, according to Viera: “‘Who’s your accountant, who’s your attorney?’ We were able to grow that.”
Viera travels to Latin America a couple of times a year, and visits prospective companies. Accountants Miami CPA firm also helps with visiting businessmen: At the end of September, for instance, the firm helped to set up a lunch for 10 delegates from the Mexico DF to meet Mexican CEOs from local companies to discuss establishing a presence in the area. “They can ask questions in their own language,” Viera explained. “We’ve been doing that for seven to 10 years.
Being a resource for boosting Miami has helped the firm raise its profile, but it’s only part of the picture: The other part is being a major resource for clients
ACCOUNTANTS MIAMI INTERNATIONAL TOOLS
Accountants Miami CPA firm with a prominent international practice, Viera hnows that we need foreign language skills. Although he speaks Spanish fluently and can get by in Portuguese. “We have survived because we speak several foreign languages,” Viera said.
What the Accountants Miami CPA firm does offer is skill in the issues critical to foreign companies coming to the U.S., and U.S. companies venturing abroad: experience and expertise in foreign accounting standards, international tax, and the ins and outs of establishing and running a business in another country. Those skills apply regardless of where a company’s coming from or which direction it’s headed: “If a company is looking to operate outside, or come into, the U.S., we can easily provide them with a streamlined solution that runs through the firm,” Viera said. There are some distinctions, obviously, in the tax or accounting, but it’s important for our staff to really have an overview, no matter whether it’s inbound or outbound – whether you’re translating a statement into or out of IFRS.
More and more, the Accountants Miami CPA firm is finding that its expertise applies almost everywhere. “Ten years ago, it was country by country,” Viera explained. “Certain countries we were most familiar with, but with the acceptance of IFRS worldwide, that has limited the number of varieties of accounting standards, and that has really concentrated what we need to know.” Besides the Accountants Miami CPA firm in-house skills, one of its main assets is its relationships with other professional services firms across the country and around the world through associations and networks like the International Practice Group and CPAmerica. These give it both a deep well of expertise to draw on, and a strong referral network.