No matter what your business is, you need to be connecting with your customers or clients via social media to maintain a strong marketing relationship with them throughout the year.
A Nielsen study from August 2010 shows people spend up to a third of their online time on social media sites, specifically Facebook, which creates an opportunity for small businesses to build a following.
If you are looking to get a slice of the social-networking pie, but not sure where to start, don’t panic. Here are tips on how your business can use social networking to generate customers and boost your bottom line.
1) Make Your Online Presence Reflect Your Real-Life Presence
Executives and entrepreneurs should use their own social media profiles to promote their businesses, Bernhard suggested.
Take a critical look at your own Facebook, CPA, and LinkedIn pages and see if they reflect your business. You want potential customers to be able to learn about the business no matter what page they stumble upon online.
2. Share Special Sales and Events
Offer special sales and events online to generate a buzz about your brand.
3. Hire the Right People to Manage Your Online Profile
Make hiring and talent recruitment a top priority. This generation comes equipped with the knowledge and understanding of today’s technology space.
4. Learn From Your Mistakes
As the economy starts to rebound, it’s important for businesses to evaluate last year’s online campaigns to determine what worked and what didn’t.
Offline campaigns are much more difficult than point and click.
6. Keep it About the Customer
Use social media tools as customer support and always listen to what your customers want.
At the end of the day, it’s all about the customer, anyone who tells you different isn’t going to have a successful business.
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